Every savvy real estate professional knows that the bulk of your marketing and brand-building efforts for your business are done online. There are dozens of ways to accomplish this, from paid advertising to social media marketing to email list building and more, but one of the most effective ways to build your brand as a real estate agent is to optimize your real estate website.

Yet it’s not enough to simply have a nice-looking site with a few pretty pictures and some MLS properties listed on it. There’s so much more to attracting traffic to your real estate website, after all – and much of it comes down to real estate SEO. Unless you focus on real estate website optimization, you’re not going to attract the attention you want. Here’s what you need to know about this unique and effective online marketing strategy.

What is SEO?

SEO is an acronym – it stands for search engine optimization. The concept behind SEO, collectively, to make website content attractive and easily accessible to search engines like Google, Yahoo, Bing, and others. SEO is as old as the internet itself – in fact, the origin of the term can be traced back to 1997, though SEO has gone through some major changes since those early days of the internet.

Today, for example, more than 50 percent of searches take place on mobile devices – which means your website better be mobile-ready! Another example of this evolution is how most SEO practices today focus almost exclusively on Google, and for good reason – by...

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