TikTok is testing a new feature that enhances the popular short-form video app’s search functions. The new feature highlights keywords in comments and links to search results for the term. TikTok’s search function already allows users to discover content and trends, but the new feature would take the app’s search capabilities even further. The test feature also shows that TikTok is interested in competing with more than just its social media competitors, as it’s now looking to cut into Google’s core products as well.
It appears that the feature is currently available to a small group of users who are part of a limited test. When we reached out for comment about the test, a spokesperson for TikTok said the company didn’t have anything to share at the moment.
There’s already talk about TikTok acting as a search engine for Gen Z, and the new feature would position the app as an even bigger threat to Google.
The test comes as Google itself has acknowledged that TikTok is cutting into its Search product. Senior vice president Prabhakar Raghavan, who runs Google’s Knowledge & Information organization, recently noted that younger users are often turning to apps like Instagram and TikTok instead of Google Search or Maps for discovery purposes. He outlined that younger users are looking to discover content in new and immersive ways.
For instance, Raghavan said nearly 40% of young people go to TikTok or Instagram when looking for a place to eat, as opposed to Google Maps or...
Read Full Story: https://techcrunch.com/2022/08/09/tiktoks-latest-test-feature-improve-search-capabilities/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
