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Monday, January 27, 2025

Why You Should Use Boolean Search Operators For SEO - Search Engine Journal

Last updated Tuesday, August 9, 2022 07:45 ET , Source: NewsService

Learn how the centuries-old Boolean logic can be used to extract precisely controlled SEO data from Google.

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The Boolean search comprises a specific group of search operators that relate to the logic inherent in the words And, Or, and Not.

Although they are three simple words, their effect on search results – and the usefulness of Boolean SEO-related searches – cannot be overstated.

These search operators are used as conjunctions that allow one to combine words for searching (And), widen a search (Or), or narrow the search to make it more specific (Not).

Boolean search forms the core method of searching to obtain SEO-related data.

Once Boolean searches are fully explored and understood, one can learn other search operators beyond those of Boolean logic, which And, Or, and Not are a part of.

Because Boolean searches are capable of so much, it’s easy to find oneself returning to them repeatedly because they are so useful.

This is why it’s important to understand and master these search operators.

Why It’s Called Boolean

Boolean refers to George Boole, a 19th-century mathematician who invented Boolean logic.

Though George Boole lived in the early to mid-1800s, his contributions to logic and mathematics are considered an essential forbear of modern computer science.

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