Are you looking to create an SEO strategy for your business?
Don’t know where to start?
Creating and executing your first SEO strategy can seem daunting and complicated. But, with the right resources, businesses of any size can see the growth they are looking for.
On August 10, I moderated a webinar by Matt Salzl, VP of Sales at Manta.
Salzl showed 10 things every SEO campaign needs to succeed.
Here is a summary of the webinar. To access the entire presentation, complete the form.
1. Acknowledge The Importance Of SEO In Your Business
Organic searches and local listings make up the majority of clicks on Google.
SEO gets businesses to rank at the top of both.
Understanding how SEO works for your business helps you plug it into your business strategy in the right places.
2. Know Your Audience
A successful SEO campaign begins with understanding who you are and who you’re explicitly marketing to.
Here’s how you can understand your audience better:
- Create buyer personas.
- Understand how your product benefits them.
- Define your value proposition.
- Use analytics to understand your traffic & demographics.
- Learn from the competition.
- Know if you’re targeting a local or national audience.
3. Define Your Business Goals
Determine where you want to be one month, three months, six months, a year, two years, and five years from now.
Put benchmarks from a business standpoint and get a bigger picture of why you need SEO and where it plugs in.
When you outline your business goals, you...
Read Full Story: https://www.searchenginejournal.com/getting-started-seo-recap/461285/
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