Google July 2022 product reviews update had very little ranking volatility, say data providers - Search Engine Land

On July 27th, Google released its fourth product reviews update named the July 2022 product reviews update. That update took a short and sweet six days to roll out and was completed on August 2nd. In short, this July update was almost none existent to most of the data providers we asked, where in aggregate, there were very few signs of any real Google update during that six-day time period.

Let me add the caveat that if a site was hit by this update, it 100% felt like a major update, where the site can see traffic changes upwards of 80%. Plenty of sites were hit hard and if your site was one of them, this story is not to diminish that in any way. This story just says that it was not as widespread as previous product review updates or core updates. But in the aggregate, it seemed this update was pretty minor across Google’s search results, as a whole.

Data providers show the July update was minor

Semrush. Semrush data showed that the July product reviews update was “incredibly mild,” Mordy Oberstein, Semrush’s communications advisor said.

The change in rank volatility between the July 2022 product reviews update and the March 2022 product reviews update, the data shows that the increases are minimal. Some niches “didn’t even crack a full point increase, the highest fluctuation rate the Semrush Sensor recorded during the update,” Mordy Oberstein added.

This charge shows a comparison between the July and March 2022 product reviews updates, showing July was almost...

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