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Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for.
All sorts of factors are included in this predictive algorithm, but one of the important ones is the searcher’s location. Google has been very clear about the emphasis it puts on local search.
And that’s great if you’re a neighborhood mom and pop serving a small geographical area.
But what happens if you have multiple locations? Or if you operate on a national or even international scale? Can you still rank as highly as competitors that are local to the searcher?
For the answers to these questions and more, read on.
Why Do Search Results Vary By Location?
The reason Google factors location into its rankings is pretty obvious when you think about it: In many cases, local means more relevant.
For example, if you are hankering for a mocha latte, a Google search that directs you to a coffee shop on the other side of the country isn’t very helpful; even a result from the other side of town isn’t as useful as one just around the corner.
Google’s locating capabilities are very accurate, using several sources to estimate where you are. Depending on what’s available, it considers:
- Your device location (via Wi-Fi location, cell...
Read Full Story: https://www.searchenginejournal.com/google-search-results-rankings-by-location/458524/
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