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SEO project management is a strategic framework for promoting your website’s visibility, increasing brand exposure, and gaining credible leads through search engines.
It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence.
Why SEO Project Management Matters
Effective integration of SEO into marketing, website, and development, or an agency team, can be highly challenging.
Even in this day and age, many employees haven’t had experience working with SEO pros.
They may not understand the value that SEO can offer their existing workflows or believe these workflows function sufficiently well without it.
So, it’s critical to explain the key benefits of SEO in ways that demonstrate how they can be applied to various team needs across different departments and actively improve each.
What Should Be Included In SEO Project Management
The following initiatives are just some of many that SEO professionals can use to advocate for process integration as part of your SEO project management efforts.
Topic Ideation
Use keyword research to uncover topics and themes for content that will...
Read Full Story: https://www.searchenginejournal.com/seo-project-management/459118/
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