Welcome to the latest round-up of all things digital. This is where we look at the latest updates in the world of PPC, SEO, Content, Digital PR and International from the last two weeks.
Content
Jack Adams - Senior Content Specialist
Google confirmed it's rolling out a new algorithm update designed to target low-quality reviews.
It launched on July 27, with its implementation expected to take between two and three weeks. It's effectively a refinement of the product review algorithm Google originally introduced back in March 2021.
The algorithm was designed to reward reviews based on insight, research and actual experience with products / services, rather than thin content that simply reels off information a user could quite easily find on the manufacturer's website.
In short, as with standard content, review content rewrites will not suffice.
It's also worth noting that this update only affects sites that publish long-form review articles – such as WIRED, for example. It will not impact businesses or sites that host customer reviews of their products or services.
NPR has highlighted the important role alt text can play in helping users with visual impairments experience content.
Scientists, writers and educators have worked together to create alt text describing the amazing images captured by NASA's James Webb Space Telescope.
Work on the telescope spanned decades, and it was finally launched into space last December (2021). NASA released the first colour images from the...
Read Full Story: https://www.clickthrough-marketing.com/blog/digital-marketing-updates-google-reviews-and-meta-changes
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