Google Featured Snippet Callouts, False Premises, MUM & More - Search Engine Roundtable

Google has launched some improvements to featured snippets, about this result and the content advisories in Google Search. MUM now works with featured snippets to help Google understand the notion of consensus and then highlight words in the featured snippets, known as callouts.

I dug deep into this on Search Engine Land, so here is the short version.

Featured Snippet Callouts & MUM for General Consensous

Google featured snippet callouts, the word or words called out above the featured snippet in a larger font, now can be powered by MUM (which is a new and rare use of MUM in search) to check what other sources are saying about the topic. Google said, "our systems can check snippet callouts against other high-quality sources on the web, to see if there's a general consensus for that callout, even if sources use different words or concepts to describe the same thing." "We've found that this consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts," Google told us.

Here is what it looks like:

Featured Snippet & People Also Ask False Premise Queries

False premise queries are when a specific query is for information about things that did not happen. Google will show you information that is accurate and remove the false part from the featured snippet in this case. In fact, Google said they have "reduced the triggering of featured snippets in these cases by 40% with this update."

So if you ask [when did snoopy...

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