How often do you start a product search on Google? You’re not alone. Nearly half of all product searches start on the search engine. And the reviews attached to those products can make or break a relationship with potential or even current customers.
Birdeye, a review management and messaging platform, released a report on the importance of Google reviews that says 92 percent of consumers read online reviews before even visiting a business.
“While all review sites are important, Google’s reviews have the most impact because people turn to Google more than any other search engine or review site,” the Birdeye report reads. “We’ve seen that businesses with a higher overall star rating see up to a 35 percent higher clickthrough rate. That means more traffic to your website and more attention from potential customers.”
Moz, a search engine optimization (SEO) and data management software firm, says only a “tiny fraction” of customers will take the time to write a negative review but adds that most consumers will continue to frequent a business that solves their issue. Additionally, about half of all customers will only choose businesses with a rating of four or more stars. Moz says an increase in star ratings and review counts “have proven to increase leads and revenue.”
Among apparel consumers who read reviews, 87 percent of shoppers will read customer reviews when they’re thinking about purchasing a particular product, according to Cotton Incorporated’s Customer Comments...
Read Full Story: https://sourcingjournal.com/topics/lifestyle-monitor/product-customer-reviews-birdeye-google-seo-cotton-inc-online-shopping-361292/
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