An animated GIF is a graphic with multiple images that loop one after another, creating motion. The format is popular for social media memes, but GIFs also appear on commercial web pages to provide instructions or showcase a product.
Why Animated GIFs?
- Animated GIFs provide unique content to a page, helpful for search engine optimization.
- Animated GIFs convey simple information quickly and engage users with instructions or explanations that might otherwise bore them. For example, on Shopify animated GIFs can show different angles of a product, including a 360-degree view.
- Clicking (or tapping) a GIF sends a user to a linked page, as in a sales funnel. Clicking a video only pauses it.
- Creating animated GIFs is easy with any number of free online tools, such as EZGif. It can convert any video, with settings to select frames, loop them, and adjust their speed.
SEO for Animated GIFs
Optimizing an animated GIF for organic search rankings is more or less the same as an image. Google can understand the meaning of many images. But adding text remains helpful for sending relevant signals.
- Start with an image file. Insert alt text and an image title, as search-engine crawlers read both fields. Choose keywords carefully.
- An image title is not mandatory but doesn’t hurt, and titles are displayed on mouse-over (as tool-tip text) in most desktop browsers. Thus a title could be a call to action, such as “Learn more about this product.”
- Include an image caption, as it...
Read Full Story: https://www.practicalecommerce.com/seo-for-animated-gifs
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