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You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO).
But what does it mean exactly? And if you already know what it is, then you may be thinking, how can I add more authoritative content throughout my site?
Well, first, authority refers to the power or influence a particular piece of content has over other information on the internet.
In SEO, the higher the perceived authority a page has, the better the chance of ranking well in organic searches.
If you want your content to rank high on Google, you need to create authoritative content. By creating quality content, you’re building trust with both visitors and Google.
Quality content helps your reputation and increases your chances of being found on search engine results pages (SERPs).
This post will dig into everything you need to know about topical authority. So, let’s start by breaking down the SEO definition of topical authority.
What Is Topical Authority?
Authority is a measure of trustworthiness or credibility.
For search engines, it describes the level of importance given to a particular webpage or site. For example, Google uses authority signals to determine how vital certain pages are for user searches.
Topical authority is a measure of authority you...
Read Full Story: https://www.searchenginejournal.com/what-is-topical-authority/457893/
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