Telenor Pakistan Stimulates Agricultural Innovation with mAgri - ProPakistani

Technological advancements have significantly shaped the agricultural landscape since the beginning of time.
The world’s farming communities are increasingly adapting to technological innovations and embracing wide-ranging benefits of digital transformation for their industry that previously relied on traditional farming methods and passed down the same knowledge to future generations.
Farmers are now using agri-tech to best suit their crops and farming needs while reducing overall production costs. It’s the kind of cultural change that stakeholders are eager to implement.
Agriculture constitutes the largest sector of Pakistan’s economy, contributing USD 57 billion to the GDP (24%), and it remains by far the biggest employer of labor which accounts for 40% of the country’s employed population.
Apart from being such an integral contributor to the GDP, it is the largest source of foreign exchange earnings and feeds Pakistan’s entire rural and urban population.
Even though Pakistan is among the world’s most significant agricultural economies, the country’s crop yields still leave much to be desired because of limited access to formal financial services, informal market penetration, and a subpar level of public service delivery to support the industry.
A combination of technology and telecommunication, like Telenor Pakistan’s vast array of mAgri services and platforms, has played a fundamental role in the sector’s rapid growth over the past decade.
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