As many of my readers know, I usually write about strategy, innovation, and leadership. But recently I've been asked a lot about how I helped establish Praxie.com as a destination website for hundreds of best practice digital tools and templates using growth hacking strategies. That's because it's incredibly hard to cut through the noise and establish a new brand, website presence, and business model in today's increasingly cluttered competitive world.
So, here's what we did to build a brand and drive tens of thousands of visitors to our website each month, all without any significant marketing investment. Anyone can do it if you're focused, methodical, and take the time.
1. Create Expert Content
Content is king. You can create it yourself or provide a platform that encourages users to contribute content as part of your business model. Content drives the brand and engages customers. Plus, Google and other search engines index and prioritize pages with solid content, so your specific web pages with noteworthy content will get a boost in SEO rankings and see increased traffic over time. Content comes in many forms: articles, blog posts, listicles, white papers, templates, and videos.
2. Syndicate Content to Grow Backlinks
Backlinks are the lifeblood of SEO. The more that reputable websites link back to your website (or sub-pages on your site) the higher you'll rank will be in search engines. And the higher your rank, the more organic visitors you'll receive. Whatever you're...
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