If you’ve researched digital marketing, you most likely heard the phrase ‘content is king. In the world of digital, those that create the best content generate the most traffic, the most conversions, and the most leads. That is especially true in real estate. In an industry where demand exceeds know-how, the companies that provide the most value in their content marketing strategies will resonate with the most people.
But what is content marketing, and how can real estate agents create content that will resonate with their audience? This article will define what content marketing is and what types of content real estate agents should be creating.
What is Content Marketing for Real Estate?
Content marketing for real estate can be defined as any sort of digital asset you create to promote your real estate business and close more deals. That can include but is not limited to property listings, blog articles, website copy, YouTube videos, infographics, and podcast audio. Real estate businesses can use these assets to educate and connect with potential clients. This can lead to generating more leads and closing more deals. Some examples of content often used by real estate professionals include:
- Written descriptions and images for property listings
- Business descriptions and promotional content for a real estate website
- Real estate market reports posted online
- How-to articles posted to your blog
- Digital display ads to be used in pay-per-click display campaigns
- Videos of...
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