Could TikTok really become a competitor in the web search and discovery stakes, and move into Google’s territory?
Google’s Senior Vice President Prabhakar Raghavan recently shared that the search giant does indeed see this as a risk, noting that:
“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”
That’s not overly surprising, but the volume of searches that could imply is significant, with hundreds of millions of searches being conducted every minute via Google’s apps. If TikTok and Instagram are eating into that, that could have big implications, and not just for Google itself, but also for brands looking to connect with younger audiences, and maximize their discovery opportunities.
Do you have a TikTok SEO plan in place? Should you?
The idea of TikTok as a search engine isn’t new.
Back in 2019, investment firm Andreesen Horowitz highlighted the potential of TikTok as a search engine, based on how Chinese users were evolving their use of Douyin, the Chinese version of the app.
“Since many Douyin videos are geo-tagged and automatically categorized into buckets - restaurants, tourist attractions, hotels, culture, entertainment, shopping, exercise - users can browse them to find interesting places to visit and things to do. Businesses are also able to attract new customers by supplementing Douyin with basic information, waitlist support, and coupons.”...
Read Full Story: https://www.socialmediatoday.com/news/tiktok-is-fast-becoming-a-key-search-and-discovery-platform-for-younger-aud/629718/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
