What SEOs can learn about aligning with consensus as described in Google's QRG - Search Engine Land

Here's how Google's approach to consensus ties in with its quality raters guidelines – and why it matters for SEOs now and in the future.

When Google announced they were improving featured snippets using the power of MUM, some of the wording around aligning with consensus reminded me of things that are described in the search quality evaluator guidelines (a.k.a., the Quality Rater Guidelines, or QRG).

While the QRG are not an exact blueprint of Google’s algorithms, they give us many clues as to what it is that Google is attempting to accomplish. Google recommends studying the rater guidelines:

“If you understand how raters learn to assess good content, that might help you improve your own content. In turn, you might perhaps do better in Search.”

Google, “What site owners should know about Google’s core updates“

We have had good success in helping sites improve by assessing them like a quality rater would. I highly recommend you study them!

This article will discuss:

• What it means to align with consensus.
• What the QRG says about aligning with consensus.
• What Google’s expanding content advisories could mean for sites writing on fringe or alternative topics.
• Google’s new content advisories for information gaps or low quality sites.
• Why understanding the concept of E-A-T is incredibly important.

What does it mean to align with consensus?

In Google’s blog post, they tell us they are introducing changes to what they call, “featured snippet callouts.” This is the part of the...

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