Is your SEO not going the way you wanted or expected? Here are some realities about SEO that you may not have heard before.
Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage.
Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced.
1. SEO needs to be a strategic initiative across the company
The entire organization participates in SEO. It starts at the leadership level – everyone must understand that SEO is important, commit to it and make it a priority.
You can’t just do your SEO on Monday. One person can’t randomly do SEO. It isn’t going to work if you aren’t working on SEO every day.
The organization must think about SEO every time there’s a meeting to discuss changing the website. Somebody in that room has to ask, “How does this impact SEO?”
“How can we improve the overall quality and operation of our website so that it actually generates traffic or meets a KPI of the business? … If the commitment is to do SEO, and if you buy into it being long-term, then SEO is a winning operation within your business,” Clay said.
2. SEO should beat the competition, not the algorithm
We must understand how ranking algorithms work. But our job isn’t to beat the algorithm. Beating the algorithm is an insurmountable battle.
Google makes thousands of changes to...
Read Full Story: https://searchengineland.com/6-fundamental-truths-about-seo-387230
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