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Over the past two years, several businesses have been moving to online models due to changing market conditions.
Competition is heating up quickly in many sectors.
Some businesses performed well with out-of-the-box templates and ecommerce solutions. But with so much competition in search, you need to provide the best user experiences possible.
At some point, you’ll have to wade into the technical side of your website to avoid errors that can hurt search performance, especially if you’re thinking about migrating your site or moving away from out-of-the-box services.
Although you can run even large ecommerce stores on platforms like Shopify, you should still take time to understand the technical tasks those platforms do for you.
A crucial part of this is technical SEO for ecommerce stores, which falls into two areas: technical proficiency and technical optimization.
Website Architecture & URL Structures
I use the term architecture versus site structure, as structure often leads to people focusing on URL structure only.
The idea site architecture should follow that of a standard catalog.
Catalogs have been around for centuries.
If you go back more than 100 years and look at the classic Sears, Roebuck & Co. catalogs of the 19th century, very little has changed in...
Read Full Story: https://www.searchenginejournal.com/ecommerce-guide/technical-seo-ecommerce-websites/
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