In an ideal enterprise world, your CMO would plan a budget for SEO, leaving you to enjoy building your strategy without endlessly trying to prove ROI for each line item.
Like I said, ideal. But not exactly realistic.
Because CMOs are often hyperfocused on brand strategy or activation. Often, SEO is an entirely new marketing channel for enterprise companies. So, SEO professionals are left to their own devices.
Anyone who’s ever had to plan an enterprise SEO budget knows that making this business use case can feel like you’re forced to eat grandma’s Jell-O salad. It’s a painful experience.
So, how do you create an SEO budget for an enterprise company?
As an enterprise SEO Director for multiple companies, I’ve had the luxury of spending countless hours in spreadsheets and meetings to help the C-suite understand why SEO deserves a budget and how SEO will impact the bottom line.
Below is my step-by-step process for building an SEO budget.
1. Understand the business model
Why is this the first step to developing an SEO budget for an enterprise company?
The business model tells you what projects get money and don’t. Business models move your organization in a specific direction.
By diving deep to grasp your company’s business model, you can strategically build your SEO budget to align with what the business wants to do.
If you want to operate at an executive level in an enterprise company, you have to get below the surface. You can do this by finding the answers to these...
Read Full Story: https://searchengineland.com/enterprise-seo-budget-plan-387117
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