Thursday, September 21, 2023

The WORST SEO advice I heard this year (and what you should do instead) - Search Engine Land

Last updated Wednesday, August 17, 2022 08:00 ET , Source: NewsService

The most common complaint I receive from audit clients and bloggers is the inability to “know which SEO advice to follow.”

Unlike search engines which can rank, re-rank, or penalize information or practices that are unethical or unscrupulous in nature, the same can’t be achieved by the average blogger weeding through multiple courses, gurus or podcasts.

Unfortunately, 2022 has taken things to a whole new level.

The amount of emails and instant messages I received from bloggers asking, “Is this true?” or “I was told to do this, what do you think?” cannot be quantified other than to say, “It was a lot.”

Executing a correct and competent SEO strategy has never been more challenging, especially in light of the explosion of new websites launched during the pandemic.

As such, understanding what advice is worthwhile and which is complete and utter garbage has never been more important.

To that end, I present some of the worst pieces of SEO advice I was asked about in 2022, with the hope that the answers will help you decide what not to do.

Worst SEO advice #1: “I should never remove content from my website.”

The benefits of removing old content from an existing site have been known and practiced for years.

Think of your site as a garden. All the content generating traffic, links, and regular social signals are your flowers. Everything that is not? Those are your weeds. Just like in a real garden, you can kill your flowers if you don’t pull those weeds.

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Read Full Story: https://searchengineland.com/worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead-387204

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