SEO tactics involve a multifaceted and complex discipline designed to optimize your website so it will rank higher in search engine results. Following the five essential SEO tactics below will improve your website’s visibility to search engines and reach a larger audience.
- Onsite SEO
First and foremost, ensuring your website is as user-friendly as possible is essential. A good user experience (UX) and user interface (UI) will make it easy for users to find the information they’re looking for on your site, and search engines will reward you for providing a good experience. Secondly, you want to ensure that your site messaging balances between being too long and too short. Too much copy can be off-putting to users, but too little can make it difficult for search engines to understand your site. One way to ensure your site is optimized for search engines is to use descriptive language. Optimization will help users find your site more easily by searching for specific keywords. In addition, technical optimization is also essential such as using the correct meta tags and ensuring that your website is properly coded. Meta tags are information about your website in the HTML code that cannot be seen but allows search engines to display a page title and description in the search results.
- ADA Compliance
ADA compliance requires that companies consider the needs of those with disabilities when designing and maintaining their website, which helps your site rank higher in web...
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