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In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds.
Here’s SEO over here, the big one.
Then there’s social media marketing, and over here are PPC ads.
But that’s a black-and-white view of things.
In this case, I want to talk about the intersection of PPC and great content.
If that statement doesn’t even make sense to you, then this post is for you.
Content and PPC data can complement each other in more than one way.
From landing page copy to CPC data to improving click-through rates, there are lots of points where these two digital marketing strata come together to form a stronger whole.
And if we assume that you want to improve both your PPC performance and content traffic, then you can get something out of this.
So, read on for helpful tips on using your content and PPC campaigns in tandem!
1. Use PPC Ads To Get Traffic FAST
The problem with organic search strategies is that it’s nearly impossible to drive eyeballs to your website without an established audience.
Consider that more than 6 million blog posts are published every day, making it nearly impossible for your blog posts to receive exposure without an underlying strategy.
Leveraging PPC ads to drive traffic to your website in the early stages of...
Read Full Story: https://www.searchenginejournal.com/content-marketing-ppc/456049/
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