Google 'Helpful Content' Algorithm Update Launching Soon - Search Engine Journal

Google is rolling out a sitewide algorithm update, called the helpful content update, which devalues content written for search engines.

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Google announced it’s launching a new algorithm update next week called the helpful content update. It aims to boost content written for people and devalue content written primarily for SEO.

Unlike the recent product review update, which targets specific kinds of pages, the helpful content update is sitewide. That means it has the potential to impact all pages.

The helpful content update also introduces a new signal Google will use to rank webpages.

Although Google is giving a heads up regarding these algorithm changes, a week isn’t a long time to prepare. However, one could argue that all sites should be written for humans in the first place.

Here’s all the information available right now.

Google Helpful Content Update

Google published the following announcement on Twitter today:

“Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic.”

The tweet links to a blog article with more information, including details on how websites can continue to succeed after the helpful content update...

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