Today, Google is outlining the upcoming “helpful content update” that should make your search results more useful and more likely to have been written by an actual human.
For nearly as long as there have been search engines, there has been the trade of search engine optimization (or SEO). Used appropriately, SEO can be a fantastic skill that helps smaller creators get discovered through Google Search.
Of course, the flip side is that SEO techniques are often abused, leading to the creation of websites that are written for the benefit of Google’s algorithms, not for real people to read. Google itself acknowledges that problem, noting that some pages in search results “may not even seem like [they were] created for, or even by, a person.”
In its latest, and perhaps most drastic measure to-date, Google has unveiled the “helpful content update” which will begin rolling out next week for English search results, with support for more languages coming soon. As the name suggests, the changes are focused on separating sites and pages into categories of “helpful” or “unhelpful.” This categorization is used as a new metric for ranking where a page should appear in the search results.
Given the complexity of Google Search’s algorithms, we weren’t given precise details of what is or isn’t considered helpful. To give an idea of what the company is looking for, though, Google has provided a few questions to act as a guideline. Wherever possible, web creators should aim to be able to...
Read Full Story: https://9to5google.com/2022/08/18/google-search-helpful-people-written/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
