Google's new Helpful Content Update targets sites creating content for search engines first - Search Engine Land

Google is about to launch a new and large search algorithm update, called the Helpful Content Update.

The Helpful Content Update will target websites that have a relatively high amount of unsatisfying or unhelpful content, where the content has been written for search engines rather than humans.

This update, which will start rolling out soon, will have a meaningful impact on the search results, Google told Search Engine Land.

What is Google’s Helpful Content Update?

Google’s new Helpful Content Update specifically targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”

The purpose of this algorithm update is to help searchers find “high-quality content,” Google told us. Google wants to reward better and more useful content that was written for humans and to help users.

Content written for the purpose of ranking in search engines – what you might call “search engine-first content” or “SEO content,” has been frequently written about lately and discussed across social media.

In short, searchers are getting frustrated when they land on unhelpful webpages that rank well in search because they were designed to rank well.

Google’s new algorithm aims to downgrade those types of websites while promoting more helpful websites, designed for humans, above search engines.

Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.