Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it.
If all these have taught us anything in the world of SEO, it’s that even the most sound, effective strategies are subject to re-evaluation.
Even in industries that aren’t directly connected to world events, SEO strategies and goals need to reflect the reality of the times and news cycles.
Let’s look at the role of SEO in a turbulent global landscape and how marketers need to pivot and adjust.
The role of SEO in weird times
One of the first things a fledgling marketer learns is that good SEO should reflect people’s needs:
- In the keywords you’re targeting.
- The content you’re writing.
- Even what you’re asking of the user in return.
SEO’s inherent purpose is to add value by providing information relevant to people’s searches.
When we’re in a state of acute disruption, as we have been for the past 30 months or so, that value is even more imperative.
SEO strategies focusing on transactions (unless you’re selling toilet paper during a shortage) will be far less effective than SEO strategies that provide the user with helpful information your company is uniquely qualified to provide.
For instance, a company that manufactures car parts should focus on addressing supply-chain issues and solutions plaguing its target audience of distributors, not building a landing page to convey sentiments on the war in Ukraine.
Effects on your SEO KPIs
The economy...
Read Full Story: https://searchengineland.com/seo-during-global-disruption-387218
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