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Getting started with a paid social media strategy can be daunting and time-consuming.
As a social media advertising agency leader (say that three times fast), we often get clients asking if we can fix their existing campaigns to improve return on investment.
The problem?
They haven’t taken a step back to focus on an overall strategy.
They jumped into social advertising with an audience they thought was right, a platform they thought was right, and creative that they thought fit both this maybe-audience and maybe-platform.
Gathering data before creating ads is just as important as setting up and perfecting the ads themselves.
There are two primary data sets I recommend gathering to create an overall strategy:
- Understand the landscape of social media advertising.
- Understand your audience and how they relate to each social platform.
Once you understand the social media landscape and identify your ideal audience, you can create a social ads strategy with realistic goals that complement your SEO and other digital marketing efforts.
First: Understand The Landscape Of Social Advertising
Your target audience will not necessarily fall perfectly in line with the number of total social users. Still, some social networks have so many more active users that it may help sway you to include them in your strategy.
For...
Read Full Story: https://www.searchenginejournal.com/paid-social-media-advertising-success/460501/
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