Search Engine Optimization (S.E.O.) is a pillar of legal marketing in the digital age. Your firm website is the most valuable digital asset you have. Most searches today start with Google, and S.E.O. helps your website be found on the search giant and other search engines. Getting S.E.O. right can increase the amount of people who visit your website, greatly expanding your potential client base. Like a great oak tree, S.E.O. can have many branches, but to flourish it needs a healthy base. At LISI, we believe a good base starts with connection, content creation, and local S.E.O.
Connection
It’s important to “Get Connected” to useful analytical tools, as we noted in our recent post, 5 Steps to Get Started with Search Engine Optimization, because you need to measure your efforts to know if they are working. To that end, two tools we recommend you set up before you begin your S.E.O. efforts are Google Analytics and Google Search Console.
Google Analytics (H3)
Google Analytics (G.A.) is the web’s most popular web analytics tool. G.A. allows you to measure most user interactions on your law firm’s website. For example, let’s say you have an “About the Firm” video on your About page, and you want to track how many people are watching it, how long they are watching it, where they went on the site after they watched it, etc. Google Analytics can help you answer all of those questions. If you don’t know how to install Google Analytics, check out our guide on installing Google...
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