What off-page SEO is, and actionable strategies that show how to succeed online with it.
Unlock and Access Your Most Valuable SEO Data
Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.
Off-page SEO is one of the most difficult parts of digital marketing.
It can feel like there are more ways to get it wrong than to do it right.
Somewhere between the advice to “do this, not that” are useful approaches for promoting websites that won’t give cause to looking over one’s shoulder.
Off-page SEO traditionally means acquiring links.
And, because links continue to be an important ranking factor, off-page SEO is an important part of SEO.
Google’s John Mueller acknowledged the importance of links when he said:
“Links are really important for us to find content initially.
So it’s like if nobody links to your website ever then we’re going to have a hard time recognizing that it even exists.”
But Mueller has also said that one shouldn’t be creating links:
You shouldn't be creating links to your site in general. I'd recommend checking out our webmaster guidelines for more.
— johnmu (personal) updated for 2022 (@JohnMu) November 10, 2021
Google’s documentation on how to do SEO primarily focuses on optimizing what’s on the webpage (also known as on-page SEO).
The SEO advice provided by Google rarely discusses off-page SEO, except in the context of guidelines on what not to do....
Read Full Story: https://www.searchenginejournal.com/off-page-seo-guide/459244/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
