Why Businesses Turn To SEO In All Economic Climates - Search Engine Journal

Learn how and why SEO helps businesses in all types of economic turns. Read how SEO adds value across your business today and in the future.

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Consumer needs and behaviors can change dramatically depending on the current economic climate.

However, one thing always remains consistent: They always turn to SEO to help them survive and thrive.

In fact, savvy businesses can capitalize on this opportunity by recognizing that shift (turn) and adapting their content strategies to accommodate the need.

SEO insights are a great place to find the most current trends in consumer behavior and intent.

Compared to traditional and expensive media, the conventional wisdom of holding back on your marketing budget – particularly for SEO – is a short-sighted strategy that erodes your brand presence over time.

If you want to be positioned for growth during the recovery that inevitably follows a downturn or recession, the prediction stage is exactly the time to invest in SEO.

According to Gartner’s latest State of Marketing Budget And Strategy Survey 2022, SEO is top of mind for all “unpaid” channels.

Here are some of my thoughts on why.

Consumers Search In All Economic Conditions

Yes, consumer needs and behaviors can change dramatically depending on the current economic climate.

But they don...

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