Quick! Read this now. Google says it’s cracking down on clickbait, and we hope this article makes the cut (we’re pretty sure it will).
The tech giant announced on Thursday that it will start prioritizing “content by people, for people” in a push to get rid of clickbait articles that seek to grab readers’ attention with a catchy headline but don’t always deliver the goods.
But this one’s different (we promise).
The so-called helpful content update will enable Google’s search engine algorithm to remove content that is “primarily created for ranking well in search engines rather than to help or inform people.” That means the whole industry that has grown up since the early ’90s around “search engine optimization” (SEO) might have to recalibrate a bit, including the news media.
“We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers,” Google’s public liaison for search, Danny Sullivan, said in a blog post announcing the update. “Many of us have experienced the frustration of visiting a web page that seems like it has what we’re looking for, but doesn’t live up to our expectations.”
Sullivan gave the example of a Google user looking for information about a new movie, only to find “aggregated reviews from other sites” that don’t add any value.
“This isn’t very helpful if you’re expecting to read something new,” he wrote. “With this update, you’ll see more results with unique, authentic information, so you’re more...
Read Full Story: https://fortune.com/2022/08/20/what-is-clickbait-google-seo-standards-change-digital-media-search-engine-optimization/
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