When it comes to running a successful HVAC business, online advertising is a necessity. You need to get customers’ eyes on your business, and the best way to do that is through Google. While HVAC SEO is an absolute must, it must be paired with pay-per-click campaigns for optimal results.
In this post, we will discuss how to perform keyword research for SEO, how to use your keywords in your content, why pay-per-click is a better option for getting eyes on your website, and how the two synergize to help your business.
How HVAC SEO Works for Your Businesses
Did you know that the number one result gets 32% of clicks on average? Search Engine Optimization (SEO) is an essential part of running any business with a website. The higher up the rank you are, the more visitors your website will get.
This process begins with proper keyword research. Ranking on Google can be extremely competitive if you don’t know what you’re doing.
- Logic would dictate that you should attempt to rank for the keyword “HVAC”, this keyword may not be the best one to target.
- While it sees up to 1 million searches a month, it’s a very competitive keyword. This high amount of competition would make it difficult to rank for that keyword.
- There may be other keywords that are more intent-focused such as, “HVAC services” or “HVAC companies”.
Using Google Keyword Planner and other tools is an absolute must, you can find less competitive keywords with a high volume of monthly searches.
Read Full Story: https://www.pacific54.com/blog/a-better-alternative-to-hvac-seo/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
