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In this guide, you will learn about alternative text (alt text): what it is, why it is important for SEO, how to use it correctly, and more!
This is a very practical and to-the-point guide that contains tips and advice you can immediately use to improve your website’s image SEO and accessibility.
What Is Alt Text?
Alt text (or alternative text), also known as the alt attribute or the alt tag (which is not technically correct because it is not a tag), is simply a piece of text that describes the image in the HTML code.
What Are The Uses Of Alt Text?
The first function of alt text was simply to describe an image that could not be loaded.
Many years ago, when the internet was much slower, alt text would help you know the content of an image that was too heavy to be loaded in your browser.
Today, images rarely fail to load, but if they do, then it is the alt text that you will see in place of an image.
Screenshot by author, August 2022
Now, alt text has also started to play a role for both search engine bots and people using screen readers:
- Alt text helps people with disabilities (for example, using screen readers) learn about the image’s content.
- Alt text also helps search engine bots understand the image’s content and context.
Of course, like every element of SEO,...
Read Full Story: https://www.searchenginejournal.com/alt-text-for-images/461262/
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