Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings?
Google says what it calls “automatically generated content” is SPAM and a violation of its guidelines. This long-standing rule, written at a time when AI wasn’t as sophisticated, was primarily concerned with attempts to game search rankings. Since then, in informal discussions, officials at the company have indicated that they’re more interested in the quality of content than in who or what created it.
“I think Google is going to get it right,” says Nick Duncan, founder and developer of Contentbot.AI, an AI assistant for content creation. “And I hope that they do because we shouldn’t be using this technology to take over our job. It shouldn’t be so easy that you can spin up a 1000 word article, not check it, not worry about it and then push it out to your blog.”
AI content generators invent facts
Contentbot, Jasper.AI, Copy.AI and Quillbot are just a few of the companies now providing AI-based services for content generation. Duncan says that as of now AI isn’t capable of generating good content on its own.
“You still need — and for the most part you probably will for a long time — a human in the loop with this technology because it’s absolutely terrible at creating facts,” he says. “We don’t allow people...
Read Full Story: https://martech.org/can-you-use-ai-generated-content-without-hurting-rankings/
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