How can SEO Content Writing help a Brand? - Digital Journal

With expertise in SEO content writing services, Content Whale is a content writing agency that can meet all your needs, whether it is content for on-page or off-page SEO.

Any company that wants to have an online presence, especially in the digital world, must have content that has been optimized using SEO tools. Search engine optimization is essential if you want to rank on the 1st SERP, grow your target audiences, build long-term brand awareness, and generate more income.

But what is SEO?

It refers to the process of making changes and updates to your website to make it more visible when users search for goods or services associated with your company on Google, Bing, and other browsers. The more visible your pages are in search engine results, the more likely you’ll get noticed and draw new and returning customers to your company.

What are the types of SEO?

Generally speaking, there are three categories of SEO: On-page, Off-page, and Technical.

• On-page

Writing excellent content with the sole intention of it being helpful to your website visitors, including the addition of meta tags to help Google bots comprehend your content, using HTML tags to highlight headings and other content elements, and checking for broken links and duplicate content/pages are all examples of on-page SEO.

• Off-page

All of your efforts to perform better and appear higher in Google’s SERPs outside your own website are off-page SEO. It involves working on external rankings like constructing links...

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