SEOs feel content ahead of Google helpful content update - Search Engine Land

We’re expecting the Google helpful content update to launch this week.

Does the announcement have you concerned? Aleyda Solis posted a poll on Twitter to ask SEOs. The final results:

• No! My content is helpful: 44.1%
• Unsure tbh! Let’s see: 46.6%
• Yes! Will prune/improve: 9.3%

I’m surprised that so many people think their own content is helpful. But we’re all biased to think our content is great. After all, we’re producing it! That’s exactly why it’s important to have an objective, data-based way to assess content (i.e., metrics).

Just remember: Google’s new algorithm uses machine learning to detect “helpfulness” of content. So much content today is produced – and much without – so it will be interesting to see whether Google can truly distinguish between helpful and unhelpful content.

So make sure you review all of the questions and guidance Google has shared around the Panda, Core, Product Review and helpful content updates. I’ve compiled this all for you in What is helpful content, according to Google.

I’m solidly in the “unsure” camp right now. There are certainly a few sites I’ll be watching in the days following the rollout to see whether Google can detect the true depth and helpfulness of content.

Will the helpful content update be as big as Panda, Penguin or Florida?

We don’t know yet how big Google’s helpful content update will be. But we know it will have a “meaningful” impact when it hits.

Marie Haynes shared some thoughts about what to expect earlier today,...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.