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Maintaining the search presence for a website depends on multiple technical factors working correctly.
This 20-minute SEO checklist provides a high-level overview of the state of your search presence and an early warning for any developing issues that need attention.
Out of all the SEO tasks, technical SEO is the most straightforward in terms of what needs to be done and how to do it.
A useful approach to managing the workload is to use a core group of technical SEO factors to monitor the site and search presence health weekly.
This list is remarkably applicable for almost any individual or team across a variety of industries.
Of course, there may be additional factors that can be added that are specific to your situation, but these points can form the backbone of a useful weekly checkup.
Is 20 Minutes A Week Enough?
I can already hear the counterarguments from full-time technical SEO pros: “You can’t even scratch the surface in 20 minutes a week.”
I agree.
But the point of this guide is to demonstrate how to monitor your most critical issues from a high level and diagnose where to spend more energy digging in.
Some weeks, a 20-minute checkup may be all you need.
Other weeks, you may find a disastrous canonicalization error and call in the troops for an...
Read Full Story: https://www.searchenginejournal.com/technical-seo-workweek/423574/
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