SEO techniques for YouTube may be the answer for companies looking to expand their digital strategies, especially when it comes to influencer marketing. It may seem unconventional, but there are countless ways to optimise the site’s search engines.
YouTube is a platform which is definitely worth investing in. In its dedicated YouTube survey, Opinion Box revealed that among its 100 million+ users, around 61% subscribe to branded and corporate channels. In addition, about 86% of YouTube users access the site at least once a day.
If you’re curious about how to put these techniques into practice, check out the topics we’ve addressed below.
1. Who goes on YouTube?
To be successful on YouTube, it’s important to give people what they want, right?
Therefore, keyword research should figure in every brainstorm for possible video topics, increasing the chances of it appearing in user searches.
Be careful though: look for terms that match both your brand and your target audience. After all, users tend to place more trust in those figures with the authority to speak on a given subject.
Having defined your personas, it’s time to establish what they are searching for online. Search Listening is a great exercise here: drop a relevant term into the YouTube or Google search box and see what results come up.
2. How do users search for videos?
Now that you have the keyword for your video, it’s time to think about a title that starts with this word. This is how people will find your content,...
Read Full Story: https://www.warrington-worldwide.co.uk/2022/08/23/7-seo-techniques-for-youtube-that-are-worth-using-for-your-brand/
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