7 Quick Tips to Increase Your Online Visibility - National Association of Plan Advisors

Sales & Marketing

If you’re not first, then you’re last. Follow these seven quick tips to increase your search ranking and digital visibility. Help your prospects find you every time while impressing your centers of influence with high-quality online results. Noticeably stand out as a retirement plan expert and rank first every time.

1. About Us Webpage

Did you know About Us pages are the second most visited page on advisor websites? Your prospects, clients and centers of influence want to know about you. If you have not optimized your “about us” page on your website, this is a great place to start. This page should include both you and your team member’s names along with keywords like “retirement plan advisor,” firm name, location and services provided.

2. Google My Business

Setup a free Google My Business profile. This helps Google index your business and will generate shortcut contact suggestions such as your website, address, phone number, hours and more.

3. Search, Images and YouTube

Next, take your findability to the next level. To rank higher, you need credibility. To achieve this, focus on search engine optimization (SEO) through search, images and YouTube. To learn your results for search, images and YouTube, use a tool like SEMRush. It can show how you, your firm and your content ranks across different search platforms.

Additionally, use a free keyword analyzer like Google Search Console or Google Trends to better understand how plan sponsors are searching...

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