Google just announced that it would be launching a new search algorithm update over the next few weeks, enabling people to find high-quality content. The new ranking improvements aim to reduce the low-quality or unoriginal content that people find in the search engine results pages (SERPs) and allow them to see content that is useful, credible and original.
Background
Content marketing includes creative content and descriptions about the property, its amenities, services, calendar of events, destination, local activities and attractions that are being delivered to targeted audiences through various communication and media channels. Typically, content marketing does not explicitly promote a price, package, campaign or discount, but is intended to stimulate interest in the hotel product and services.
Content formats include the hotel website content, SEO, PR, email marketing, social media posts, videos, podcasts, infographics, blog articles and posts, expert knowledge marketing (tips, how to, advice and recommendations by the property’s experts such as golf pro, tennis instructor, spa specialist, wedding coordinator, recipes from your chef and bar tender, etc.), announcements, as well as B2B marketing initiatives to engage corporate group planners, SMERFs and transient business travel like conference speakerships, white papers, panel discussion participations, award announcements, sweepstakes, etc.
Like the tentacles of an octopus, content marketing spreads the word out...
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