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Search engine optimization (SEO) is a marketing practice for increasing a website’s organic traffic through search engines.
It consists of techniques in four key areas: keyword and content, technical SEO, on-site SEO, and off-site SEO.
These four areas are typically considered the four pillars of SEO. They work together to help a website rank well on search engines.
However, even as extensive as these four pillars are, an SEO strategy isn’t complete if it ignores brand awareness.
In this article, you’ll learn why SEO marketers should consider brand awareness as the fifth pillar of SEO.
The First Four Pillars Of SEO
Before we look into the fifth pillar, let’s review the first four pillars of SEO:
Keyword And Content
Content rules – and keywords are the foundation of search.
A good piece of keyword-optimized content is the building block of an SEO strategy.
Technical SEO
Great content is insufficient if the website hosting doesn’t have a sound technical foundation.
Technical SEO covers areas like indexability and performance of the website.
It ensures a website loads its pages fast, and search engines can easily crawl the content.
Notably, Google has developed a set of metrics called Core Web Vitals to measure a web page’s technical performance and usability.
On-Site...
Read Full Story: https://www.searchenginejournal.com/why-brand-awareness-is-the-fifth-pillar-of-seo/461435/
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