Marketing maestro Michael Knowles says he is on a mission to steer North East companies through today’s daunting digital landscape.
Until early this year he spent five years working as a Speaker and Digital Skills Trainer for the Google Digital Garage Project, which provides free digital skills training for individuals and small businesses throughout the UK. During lockdown, as part of the project, Michael regularly addressed audiences of more than 20,000 through Google’s YouTube channel. He also helped train many of his fellow trainers as well.
For two years he was a senior lecturer in Digital Marketing at Newcastle University and he has just been nominated as Marketeer of the Year in The Prolific North Marketing Awards.
Now, through his Tyneside-based business ROAR Digital Marketing, 38-year-old Michael is determined to help the thousands of SME and micro-businesses in the region compete with their better resourced and more tech-savvy competitors.
“For many people digital marketing is a mystery which they don’t have the time or staff to master. As a result they’re left behind when customers search online for the very product or service they provide,” he said.
Using his expert knowledge of digital marketing, as well as his understanding of the way Google works, Michael has developed an affordable product called the SEO Bomb to help those companies’ rankings rise. The SEO Bomb provides the kit of parts strategy, clusters of topics, key words and statistical research which...
Read Full Story: https://bdaily.co.uk/articles/2022/08/25/digital-marketing-expert-sets-out-to-upskill-north-east-businesses
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