Google has started to roll out the new helpful content update that it pre-announced last week.
As a reminder, Google’s helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first.
In short, did you write that piece of content to rank on Google or did you write it to help users?
The announcement. Google said on its update page on Aug. 25: “released the August 2022 helpful content update. The rollout could take up to two weeks to complete.”
Rollout started this morning. Google quietly started this helpful content update rollout early this morning at some point before 5 a.m. ET. Google will update us when this update is done rolling out.
The update should finish rolling out in a week or two. Google said we can also check the search updates page for updates on when this is finished rolling out.
What to do if you are hit. Google has provided a list of questions you can ask yourself about your content. Read through those questions as we posted over here, and in an unbiased manner, ask yourself if your content is in sync with this update.
Note, if you were hit by this update, it can take several months to recover, if you do everything right and make changes to your content over time.
More on the helpful content update. The new helpful content update specifically targets “content that seems to have been primarily created for ranking well in search...
Read Full Story: https://searchengineland.com/google-releases-august-2022-helpful-content-update-387291
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