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Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines.
On its official search rankings update page, Google confirms the release of the helpful content update on August 25
Last week, Google announced the update was on its way and suggested many ways to determine if your content qualifies as “people-first.”
In the spirit of today’s update, I will attempt to make Google’s advice even more helpful by providing additional context.
Here are seven things you need to know to ensure you’re creating people-first content based on guidance provided by Google.
1. Don’t Stray Too Far From Your Main Topic
“Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?”
With this advice, Google may be trying to tell people to stick to their area of expertise.
Creating content for search engines can sometimes mean publishing articles outside your niche.
Let’s say you have a recipe website and see an opportunity to capitalize on a high-volume keyword related to skin care.
While the article may be helpful, an existing audience that comes to the site expecting recipes is unlikely to find it helpful.
In addition,...
Read Full Story: https://www.searchenginejournal.com/googles-helpful-content-update-rolls-out-7-things-to-know/462610/
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