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Marketplace models drive traffic and revenue while enabling businesses to stay flexible and expand their reach.
In this episode of the SEJ Show, I talk with Ryan Lee, Founder & CEO of Nautical Commerce, about managing marketplaces, SEO for marketplaces, increasing web traffic with marketplaces, and more, especially as we near the holiday season.
Last year, the holiday shopping season was huge, especially with everything that Google Shopping was rolling out. So getting outside of Google a little bit is the topic of this episode about marketplaces.
The most successful marketplaces don’t act like commerce companies. What they are is exceptional customer service organizations. This is because they deliver such a unique and high-value customer experience. –Ryan Lee, 29:36
This idea is that SEO is transactional versus relational. Lifetime value is the relational component. How do you build that relationship with the customer, so they repeat business? Marketplaces are maniacally focused on that piece, whereas traditional commerce companies optimize only for SEO to get the transactional execution. There needs to be equal emphasis on both. It’s got to be transactional to get them in the door. But once you get them in the door, how do you create that emotional connection...
Read Full Story: https://www.searchenginejournal.com/marketplace-marketing-management-seo-podcast/462604/
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