Every business has unique business and marketing objectives, and while the world of digital marketing offers numerous approaches to promoting your business, selecting the right one for your objectives is essential.
But that requires a solid understanding of the different approaches available to you; you need to know your search engine marketing from your SMM and SEO.
Confused? Don’t worry, we’re here to clear things up for you.
Search Engine Optimisation (SEO)
Search Engine Marketing is an important part of getting your website discovered by the right people. The concept is simpler than it sounds, so let’s get it out in plain English…
When a user searches for products or services like yours on Google, they are presented with results that are relevant to what they searched for. But how does Google know which websites will have what they are looking for?
Simple. A well optimised website will be using those search terms as keywords in their content; when Google sees these keywords being used, it can (using a few other identifiers) determine whether that website is relevant or not.
What are the benefits of SEO?
SEO is more than just about benefits, but should be seen as a critical foundation for digital campaigns. Why? Because even the best built websites are useless if nobody can find them. Additionally, unlike other types of digital marketing, SEO happens naturally, that is to say, you don’t need to put a budget behind it to make it work.
Being competitive in SEO means...
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