Google’s Core Web Vitals show that website speed and user experience are intertwined.
Users will leave your site if a webpage takes too long to load. That’s nothing new.
Google stated years ago that going from a 1 to 5-second load time will result in 90% of users leaving your site without interacting with it.
So, even if your website ranks high on Google, a slow site will impact your performance.
Why? Because as user experience declines, people will exit your site without buying your products, reading your content or interacting with the site.
That said, speed goes far beyond just user experience impact. Core Web Vitals make it clear that speed is an essential factor.
What are Core Web Vitals?
Core Web Vitals (CWVs) are a set of metrics used to evaluate user experience. They measure the following for both desktop and mobile users:
- Loading speed
- Page responsiveness
- Visual stability
CWVs were introduced in 2020 to provide user-centric, real-world metrics that SEOs and site owners can use to measure usability. The three main elements of CWVs include:
- Largest Contentful Paint (LCP): Measures the loading performance of a page. LCP accounts for the first 2.5 seconds of a page’s loading.
- First Input Delay (FID): Measures interactivity between an action on the page and a response.
- Cumulative Layout Shift (CLS): Measures a page’s visual stability.
CWVs work to offer a technical SEO aspect with a focus on page experience and usability.
Understanding page experience
Read Full Story: https://searchengineland.com/speed-page-experience-seo-387478
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