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Monday, January 30, 2023

Writing vs blogging vs podcasting; which is the best fit for your business? - YourStory

Last updated Sunday, August 28, 2022 23:01 ET , Source: NewsService

Writing, blogging, and podcasting are all highly effective marketing channels in their own right. Choosing the best strategy is less challenging when one has a clear idea of one’s short and long-term priorities and current constraints.

Content marketing, if done right, allows a brand to create an identity in a saturated market to make potential clients notice them. With new technological advancements, more ingenious ways of marketing have emerged in the recent years, changing the way brands operate.

Blogging, writing, and podcasting have become indispensable quivers in a brand’s marketing toolkit. But when there are factors like limited marketing budgets or resources to consider, how do you decide which content strategy is the best for your business?

Putting things in perspective

Firstly, it is essential to clarify that both the written and spoken word have their own place in the world of marketing:

Blogging is considered vital by almost 60% of marketers all over.

Return on Investment is considerably high when companies prioritise blogging compared to cases where companies don’t.

With over 70 million blog posts being published on WordPress every month, blogging is still a largely popular medium for reaching an audience.

While blogging has been the mainstay of content marketing for the past two decades, podcasts have gained traction in the past two years:

Podcasts listeners over the world have grown from 274.8 million in 2019 to 424 million in 2022, and is expected to...



Read Full Story: https://yourstory.com/2022/08/writing-vs-blogging-vs-podcasting-content-maketing/amp

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