Google's 6 SEO Tips For Ecommerce Websites - Search Engine Journal

Google lists six ways to optimize your ecommerce website for search results using structured data and Google Merchant Center.

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Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results.

Alan Kent, a Developer Advocate at Google, describes each tip in detail in a new video published on the Google Search Central YouTube channel.

Throughout the video, Kent emphasizes using Google Merchant Center because it allows retailers to upload product data via structured feeds.

Merchant Center feeds are designed to be read by computers, which means data is extracted more reliably than Googlebot crawling your website.

However, that doesn’t mean you should forego using structured data on product pages and rely on Merchant Center alone. Product structured data remains essential even if you provide product data directly to Google with a Merchant Center feed.

Google may crosscheck data from the Merchant Center feed against structured data on your website.

Google’s SEO recommendations for ecommerce sites revolve around getting the most out of both tools.

1. Ensure Products Are Indexed

Googlebot can miss pages when crawling a site if they’re not linked to other pages. On ecommerce sites, for example, some...

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